Digital Marketing FAQ’s
The internet users are increasing day by day, India alone has 627 million internet users and thus it would not be difficult to say that a lump sum amount of your target audience is online. Digital marketing has also revolutionized old ways of marketing as everything is now on the tip of your fingers and content consumption is increasing day by day. Thus digital marketing helps you to reach your target audience at any given point of time.
Since brand building is a qualitative term, exact tracking mechanism doesn’t exist. However, the effect of brand building can be seen in other terms like increased product/services demand, increased sells, improved perception, more positive reviews, more engagement, more site visits, quality audience on the website, positive chatters on the web, positive brand reviews etc.
“Branding = Understanding Yourself
E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation.
Marketing = Understanding Your Customer
Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing.
The common thing between branding and marketing is to connect with the right audience with different types of content. ”
“As the world gets connected by the internet, digital marketing has become a very important part of any marketing or branding strategy. It is an easy way to reach your audience and in a more personal way. Thus when your competitors are using it they have an edge over you to reach the desired audience first. ”
Positive brand reputation builds trust in your brand and it is important that your brand never builds any negative reputation in a world where anything can reach people in seconds. Twitter is a very big example for this, today when a customer receives a bad service he can easily damage your brand with a single tweet.
Consumers come across anywhere from 4,000 to 10,000 ads every day. This overabundance of marketing messages has resulted in consumers sparing hardly any attention to most advertisements. A good content marketing strategy can elevate your brand above all the noise and can fuel customer engagement, generate leads, and build trust.
Content marketing usually falls under a more comprehensive inbound marketing strategy. Therefore, the right methods to use may differ from brand to brand. However, there are a few standard content formats that can be modified to suit particular goals such as lead magnets, videos, webinars, email newsletters, among others.
Content marketing uses editorial, graphics and video to attract, inform and engage a target audience. Rather than pushing products or special offers, content marketing works by offering high-quality, targeted material that is first and foremost helpful and useful.
No content marketing tool can replace the need for a good strategy and talented human resource. However, they can help get the job done faster, smoother, and more efficiently. Some of the best tools are HubSpot, WordPress, Google Docs, Yoast, Buzzsumo, Ahrefs, Google Analytics, among others.
Consumers come across anywhere from 4000 to 10,000 ads every day. This overabundance of marketing messages has resulted in consumers sparing hardly any attention to most advertisements. A good content marketing strategy can elevate your brand above all the noise and can fuel customer engagement, generate leads, and build trust.
Content marketing follows content strategy. Without a solid strategy in place, all content marketing efforts will lead to inconsistent results. Digital marketing agencies have trained experts who have mastered the art of creating the right content strategy that will lead to the desired goals.
According to HubSpot, 47% of consumers look at 3 -5 pieces of content before making a purchase. Therefore, it’s safe to say that content marketing activities are designed to supplement and support other marketing activities. It can help you connect with your audience with relevant information and can move them through the sales funnel.
Continually changing trends, the need to publish content frequently, accurately measuring ROI, avoiding content creator burnout – these are just a few challenges that digital marketing agencies face regularly. However, an understanding of the market, the right experts and tools, and a well-planned strategy go a long way in overcoming these content marketing challenges.
Digital marketing agencies understand one basic concept regarding content marketing – different types of content generate a different number of leads. Therefore, few preliminary steps must be followed regardless of the brand – market research, identifying and creating high converting content, creating lead baits, etc. All these steps require in-depth understanding and expertise related to the market, the audience, and the various digital platforms.
There is a myriad of factors that come into consideration when a digital marketing company has to create the right content marketing persona. A deep understanding of the audience, the market, and the digital domain are the first steps required when creating a persona that works for a brand/organization.
Ideally, a good website is a representation of your brand and its values. Tactfully managed continent, tone and visuals on your website will give the right impression about your brand to your customers. It aids in creating that lasting impression that the customer will associate with your brand. Additionally, all of your marketing elements will redirect your customers to your website and give them the information that they need.
Data is essential to begin web development. It includes details on your target audience, demographics, primary goals, the purpose of your business, and an overall brand idea. It allows the developer to understand how to design your website to make it appealing to your customer. The research also allows the designer to visualise what the customer would like to experience from your brand. A long-lasting impression is essential for you to get repeat customers and establish your identity in the market.
Responsive mobile development refers to web or app design that accommodates screens of different sizes. It allows the application or the website to adapt to every screen and look its best. The Mobile-first approach is often used by designers when developing a website or an app for responsive mobile design. In such cases, the design is expanded based on the device in question i.e., mobile, tablet, laptop or television. It allows for better availability towards the ever-expanding range of devices in different segments making it inclusive.
Customers often navigate through a website with a glance towards the screen. Therefore it is important to design your website in such a way that it becomes easier for them to find what they are looking for. Top design and development skills are necessary to design a website that is not too distracting. Along with this factor, it is also important to adhere to brand guidelines so that the customer feels comfortable and familiar with your website.
“Digital Marketing and Public Relations go hand in hand. There is nothing like amplifying a PR article on different sites and social media platforms, a space where the target audience is most available, to increase the brand’s visibility.
Through Digital marketing agency Public Relations can beat the traditional route by allowing people to have a two-way conversation, which lets the brand know things it is appreciated for and things they need to work on. One can also track the analytics to check the spurge on the website after the online PR campaign.
Online PR is also a low-cost technique to let people know about the existence of the brand, which involves a whole lot of planning and proper execution, to make the news reach to a wider audience.”
Public Relations is an art of narrating a story about the brand, to build the brand’s reputation in a positive way. The narration varies depending on the channel used and the stakeholder we want to send out the message to. The major focus of Public Relations is to create a certain image of the brand and build brand reputation through storytelling among different stakeholders. Brands are opting for Public relations because they want their message to reach out to the right target audience, thus building credibility for the brand.
Public Relations helps in promoting, developing, and managing the reputation of a brand, an organization, a person or a department among the target audience. In an industry, a brand needs to build trust among its stakeholders to make sure the business is successful. A lack of trust may lead to a fall in sales. Public Relations help in building a brand’s credibility, thereby increasing the brand’s reputation through thought leadership pieces, influencer connections, and networking strategies. Not just that, Public Relations changes the thought process of the target audience towards the brand. If people don’t perceive the brand in the right way, then Public Relation is the best way to fix it.
“Public Relations and advertising are as different as “Chalk and Cheese”. The main difference between PR and Advertising is that PR is an Earned Media, whereas Advertising is Paid Media.
Advertisement is where the brand pushes the message of “Buy Me” in front of the consumer, which promotes direct sales whereas PR is all about building a positive image of the brand and projecting the same in front of the consumer. Advertisement is more of a controlled medium as the brand decides the content and space that they want to invest in. Whereas, PR is what the media thinks of the brand.
For example, an advertorial in a newspaper will have an advertising cost worth Rs. 5-6 lacs. Whereas, the same space for a PR article can completely be organic. This is the power of Public Relations!”
Today, every business is online. The reason is the consumer is online and in order to reach your consumer, one needs to be in that space. Digital is a very disruptive yet important place to be present in. Online Public relations helps the business to reach consumers/ stakeholders in the space where they are most available. Today, a person will definitely have 2-3 different news applications on his phone. Digital PR ensures the use of digital and social technologies to manage the awareness, understanding, reputation of a company, through the purposeful influence of exposure via digital media.
The services provided by a company to increase your social media presence and drive engagement/traffic organically through multiple social media platforms.
Social media agencies promote the products and services of a company by devising effective strategies. The way of operation differs from agency to agency, but marketing is the primary function of a social media agency. These companies manage a brand’s presence on all social networking sites while working on getting the attention of the maximum audience possible. Few out of every odd individual have in-depth social media knowledge and evolving strategies. Thus, it’s essential to hire an agency to take your presence to the next level. Social media experts know where to begin, which stages to utilize, and what sort of content to amplify. These agencies do a lot of media exercises, make posts, share, likes, and tweets, and so on. Social media agencies are skilled at projecting and maintaining the value associated with your brand. This includes promoting the emotional, practical and other benefits of a company, product or service. Social media managers are trained to promote the positive images of your brand without compromising brand values. These agencies are also skilled at helping social media users discover these values in a way most convenient for them.
Social Media works as a supporter for your paid campaigns and it is also an organic way to build your brand, increase your presence, and connect with your audience. Through social media, you can identify how your brand is perceived or what is your brand image in the eyes of your targeted audience.
Social media marketing in simple terms is to make use of social media platforms to reach and engage your targeted audience for your product or service.
A social media marketing strategy can be evolved by first looking into your buyer’s persona and then identifying as to which platform or medium of communication is best suitable. There is no straight strategy or Omni strategy, it has to be derived by considering many variables and it can be unique for everyone.
“The main objective of social media marketing is promoting your brand, products, and services. Social media marketing agencies helps with
- Building Brand’s Recognition
- Getting new clientele/Engaging existing clients
- Highlighting brand values
- Brand promotions
- Dealing with competitors
- Achieving goals in less time and budget”
There isn’t any defined process for carrying out a social media campaign for a brand. Social media marketing isn’t only about the social media channels; it’s about the people available on these channels. So the social media processes involve decoding the audience insights and developing strategies (tone of platforms, engaging behaviour of the audience, time of media activities, type of contents etc.) for creating a sustained online presence. For some people, the ever-evolving digital landscape is thrilling. It gives them something new to read every morning, something new to do every day and something new to aspire every moment. For others, it’s an unpredictable and painful process that involves more work and fewer results. Social media marketing will prove to be beneficial for you only if your social media agency understands your brand and your audience. Developing content won’t help much. The same needs to be channelized at the right time and customized for the right audience. The process, in short, should be:
- Understanding the objective
- Understanding the brand
- Researching the audience
- Content creation
- Content customization
- Channelization
Social media marketing can work best when
- The media activities involve indepth research on the audience behaviour
- The content is customized to best fit the audience behaviour
- The time and tone of each activity is mapped with the audience behaviour
- The topical content is best leveraged
The agency will first consider the objective of the video, understand the brand or the product or the content to be put up in the video. In a Digital Marketing agency the content of the video is decided based on whether the video is used for branding or promotional activities.
“Digital Marketing provides a mix of online services; video marketing is widely used for branding and promotions. One must choose video marketing as its useful for SEO, driving conversions, etc. Videos are compelling and create a significant impact on peoples minds, therefore, creating a good strategy for video is useful before you develop the content.”
“Video marketing is useful in digital marketing campaigns as it can increase your search engine ranking, click-through rates, open rates and conversions, boost conversion rates and more. You can cost-effectively reach your audience through video marketing on platforms like YouTube.”
“Digital Marketing agencies perform a lot of online activities and track campaign performance continuously for a lot of domains. Digital Marketing agencies can best advise you on the right type of video ads, the content, and the strategy that would work best for your business and campaign objective.”
“Video marketing lets you engagingly connect with your target audience. Video marketing is the act of incorporating video into your marketing strategy to help increase brand recognition and awareness.”
Video marketing helps you create a video for different purposes like branding and promotions. Depending on the campaign type, you can make strategies. Video making includes real-life video, 360-degree video, infographic video, animated video etc.
Digital marketing consulting services include giving every client an insight on the best way forward towards the growth of their business based on an analysis of their digital presence.
To make sure you can restructure your digital marketing capabilities effectively, it is essential to opt for consulting services only from the top digital marketing consultants in India. Understanding your brand story is the first step, after which an in-depth analysis is conducted of your brand. Its objectives, offerings, market sentiment, target audience, etc., are identified along with the best platforms suitable to meet its set objectives. Hence, a detailed and tailored plan after evaluation, optimization, and development of solutions is shared to meet your brand’s needs.
When seeking services from the best digital marketing consultant in India, your brand can get valuable suggestions about how it should be positioned in the digital space. Based on such findings, you can develop a methodology to ensure your effort and investments in online marketing are fruitful. Digital marketing consulting services will enable you to resolve all such queries that hinder your brand’s optimised digital presence.
Digital marketing consultancy formulates a digital marketing strategy and chalks out your brand’s positioning while identifying the channels needed to communicate your message to reach out to your audience easily with an impactful outcome.
Digital analytics forms an essential part of digital marketing. It is a tool used for collecting, measuring, and analyzing qualitative and quantitative data to optimize the digital campaigns.
Data analytics for digital marketing is the best way to track and understand your customer journey. It allows you to gather data according to multiple parameters and get customized reports. Hence you can understand your customers, make data-driven decisions and optimize your results.
Digital marketing agencies incorporate the tools that enable them to set goals and parameters for their digital campaigns. With the help of traffic analytics, they are thus able to generate customized charts and reports providing a complete performance analysis.
Companies can incorporate forms tailored to their brand guidelines with a customized dashboard. It will help them gather consumer engagement metrics in a user-friendly manner. This data can be converted into valuable marketing insights and determine where your brand stands and how you can improve its digital presence.
While incorporating the tool, you can customize it according to the metrics you want to collect. These allow you to generate reports with data based on these parameters. You can thus get a complete view of your customer’s journey, where and what products are they interested in, why have they not made a purchase yet, etc. and gather leads that can be further nurtured to enhance your business growth.
“A digital markting agency that provides 360 degree marketing services can provide SEO consulting service for your website. As approximately 72% people searche on google about their queries, SEO consultants can help you present the right type of content to the right people at the right time.
A digital marketing agency can do detailed website analysis, backlink audit, UX evaluation and develope a customize SEO strategy to reach your business goals.”
“SEO is not a one time activitiy, rather it is a continuous process to maintain the optimum visibility of your website on search engines like Google. It costs time and money. If you are short on time then SEO agency can help you optimize your website.
The basic steps to optimize your website include :
- Keyword research to understanding the words and phrases that consumers use to find your products
- Competitor analysis which gives you an understanding of their online activities.
- Identify pages on your website to target the right keywords
- On-page optimization of website to make it easily searchable for both users and search engines
- Content creation for different platforms available
- Content promotion / Off-page Optimization to target audience on different platforms
- Tracking performance of SEO campaign through different platforms and tools on regular basis”
“Whenever user searches for a query, search engines process millions of pages before showing the results. According to a study, 75% people won’t even go to the second page of the search results. So if your website is not SEO optimized, it will be difficult to rank in first few results and you will lose qualty traffic which could be your potential customers.
SEO can help you so that you can reach maximum target audience at right time. A digital marketing agency can suggest a tailored SEO strategy which will not only improve the online presence of your website but also get you quality traffic and provide measurable results.”
“SEO is a combination of different techniques which can help your website get relevant traffic and improve it’s overall ranking. SEO agency have experts to analyze your website and it’s different aspects.
They test your website on criteria like UX, Mobile responsiveness, Website content, Technical errors, On-page changes, Backlink quality and overall improvement of website quality.
Once the concise report is made about required changes, the changes get implemented on website and SEO strategy is made according to the scope of work. Execution of strategy is done by SEOs throughout the campaign. Also frequent monitoring is done to validate the SEO strategy. The continuous efforts throughout the campaign make the targeted keywords rank better and improve the organic traffic of website.”
“SEO stands for Search Engine Optimization. It is the process of getting “organic” or “free” traffic to your website through search engines. It helps to improve quality and quantity of traffic on your website. SEO is mainly divided into 2 types : On-page SEO and Off-page SEO.
In On-page SEO, you need to focus on optimizing your website by considering Google’s ranking factors. The off-page SEO is about generating quality backlinks for your websites through different channels.
The basic steps to optimize your website include :
- Keyword research
- Competitor analysis
- Keyword Mapping
- On-page optimization
- Content creation
- Content promotion
- Tracking performance of SEO campaign”
Yes. Most comapnies that provide SEO service also provide other services including Search engine marketing, social media optimization, website development, Graphic designing, mobile app development, online reputation managment and many more. As most of the servies mentioned above comes under the umbrella of “Digital Marketing”, the agencies provide all the inter-related services.
SEO is a process rather than activity. It is time consuming and it takes consistent efforts to reach the targeted goals. So it is important to select a digital marketing agency which can assure your brand gets the right efforts and results. While choosing the SEO service provider you need to consider following parameters : 1. Experties in particular domain / industry / location 2. The team size, structure and their overall experience 3. Online reviews of the company 4. Case studies of existing clients 5. The quality of content they generate for their company 6. Client retention rate 7. An overview of SEO process the company follows
A digital product development agency provides multiple IT product development services. They range from developing powerful scalable and innovative mobile applications for Android, iPhone, Saas, etc. and web applications including PHP, WordPress, Angular and more
Like any IT product development companies in India, digital agencies have an in-house team of IT experts who are well-versed in the complete development process. From understanding the client’s vision, planning timeline, aligning commercials, wireframe designing, prototyping, technology selection, API and integration, you get everything you need in state-of-art technologies.
User-friendly and attractive applications (mobile or web), keep bringing back users to your products and services. They are instrumental in enhancing customer service, increasing sales and product visibility.
Whether it is an old or new product development, flexible and scalable codes always have scope for further development according to the industry’s changing needs. After the development of the applications, the ownership of the codes is always given to the client.
While performance marketing becomes very important for urgent and short term campaigns, it can also be leveraged for long term campaigns. It basically depends on your business and your business goals. If you want more conversions in a short duration – performance marketing is the right approach.
A performance marketing agency is one who can promise and deliver on results in terms of conversions, sales, qualified leads or more rather than just impressions, reach, and engagement.
A performance marketing agency always takes a Data-Driven Approach to formulate strategies that help in achieving goals in the given period of time. Based on the final goal of the project, data is analysed, campaigns are run, and results are delivered. The process of creating strategies, ideation and crisis management are also an integral part of a performance marketing agency’s work.
In simple terms, performance marketing in a digital marketing agency is advertising in the digital space with the objective of getting conversions, sales, qualified leads or more. In performance marketing, the focus is not on the impressions, reach, engagement but the overall conversions.
Holistic Performance Marketing is when the promotions of a product/service are done through each medium available in the Digital Space. Eg. Social Media Marketing, Pay Per Click Campaigns, Search Engine Optimization, PR, Content Marketing, Video Marketing and more.
Digital Marketing Agencies provide performance marketing services by leveraging the most relevant Online Media Platforms to execute Performance marketing strategies. Eg. Google, Facebook, Linkedin, Instagram, Twitter, Taboola, Outbrain, HubSpot and more.
Every business has its own goals. Digital Marketing Agencies, with the help of performance marketing activities, can help design a strategy suited for your business goals. The strategy will always vary, along with the Platforms and activities leveraged on these platforms. A data-driven strategy will always perform for your business.