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Search Engine Optimization

Search Engine Optimization (SEO) is truly a vital component for optimizing your education brand's website for discovery in search engines. The best digital marketing strategies work in conjunction with one another to boost your brand right up to the top search results.

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With the internet, everything at fingertips, looking for a school/university is only a few clicks away. Search engines are a top-notch opportunity and source there to create awareness about educational brands. This is precisely why a significant focus is needed on increasing the online traffic to a college/university website. Here, crafting suitable strategies involving SEO for educational institutions shall definitely help. SRV Media helps implement the most solid SEO practices, positioning you to show up when the aspirants are looking for your school or college. We offer the right blend of SEO practices for educational institutions that work as the key to maximizing this critical opportunity.

With Google checking your website for around 200+ factors before ranking, it is important to ensure that all the activities are done as per the latest trends and changing Google algorithms. The team of SEO experts at SRV moves you in the right direction of increasing exposure and driving more traffic to your pages with the best-updated SEO practices for education websites. A special focus on publishing rich-quality content, keyword insertion, technical optimization, along with the generation of backlinks - drives more traffic that aligns with your target audience(aspirants). With extensive strategic, analytical and tactical skills, we also offer expert guidance to educational institutions who are seeking organic search traffic and higher rank positions.

SRV Media helps implement the most solid SEO practices, positioning you to show up when the aspirants are looking for your school or college. We offer the right blend of SEO practices for educational institutions that work as the key to maximizing this critical opportunity.

 With Google checking your website for around 200+ factors before ranking, it is important to ensure that all the activities are done as per the latest trends and changing Google algorithms. The team of SEO experts at SRV moves you in the right direction of increasing exposure and driving more traffic to your pages with the best-updated SEO practices for education websites.

 A special focus on publishing rich-quality content, keyword insertion, technical optimization, along with the generation of backlinks - drives more traffic that aligns with your target audience(aspirants). With extensive strategic, analytical and tactical skills, we also offer expert guidance to educational institutions who are seeking organic search traffic and higher rank positions.

How Do We Work?

Step One

Keyword and Market Research

Helping you identify the target aspirants/students and keywords for your institution that can market your content and boost your search results profile - with the best available tools such as SEMRUSH.

Step Two

Competitor Analysis

Offering one of the most essential activities required for any SEO process to build brand value. The goal is to get insight into the strategies that are working for others in your market so you can adopt them, improve, and gain an edge. It accurately identifies your SEO targets and provides requisite input to establish your overall strategy.

Step Three

On-Page Optimization

Assisting in optimizing individual web pages for your educational brand to rank higher and earn appropriate traffic in search engines. On-page refers to both the content as well as the HTML source code of a page that can be optimized. Activities include publishing high-quality content, optimizing meta titles & descriptions, formatting headings, content, and much more.

Step Four

Off-Page Optimization

Helping with Off-page optimization - refers to the actions we take outside of your website to increase its position in search rankings. This process involves creating credible and high-quality backlinks via bloggers outreach, quora, forum postings, social bookmarking, newsletters, etc.

Step Five

Technical SEO Audit

Helping you develop technically sound profiles/pages to enable search engines craws your content, backlinks perfectly, ranking your webpages and improving visibility.

Step Six

Link Building

Link building means the process of attaining inbound links or credible sources on the Web to add hyperlinks on their websites that point to yours. To note, inbound links are a matter of interest for institutes because they are one of the most critical factors that impact search engine rankings, especially on Google.

Step Seven

Measuring Results

The best way to understand if our SEO efforts are paying off is by measuring the results. We have various parameters to measure your results, such as ranking, traffic, page views, bounce rate and many others.

Step Eight

Link Building

An indispensable part of any SEO strategy for colleges/universities is knowing what's working (and what isn't) and adjusting your approach as you go along. Our methods have always been performance-driven; hence, we continuously optimize our SEO practices to better your results.

Want to know more? Let's talk

Our Solutions

As a performance-driven, consulting & strategic marketing partner, we create an effective digital marketing strategy for educational institutes through marketing and communications campaigns that are essential to reach, inform & persuade aspirants.

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